What Pages Does a Small Business Website Actually Need?
- Gemma Groom
- Feb 10
- 3 min read
If you’re building a website for your small business, it’s easy to think you need loads of pages to look professional.
The truth? Most small businesses need far fewer pages than they think, just the right ones.
This guide explains what pages a small business website actually needs, what’s optional, and what you can happily add later as your business grows.
The short answer
Most small business websites work best with 5–6 core pages.
Anything beyond that should have a clear purpose, not just be there “because other sites have it”.
1. Homepage (essential)
Your homepage is the front door to your business.
It should quickly answer:
Who you help
What you offer
How to take the next step
Checklist:
Clear headline (what you do + who it’s for)
Short intro (human, not corporate)
Overview of services
One main call to action
If someone only visits this page, they should still understand your business.
2. Services page (essential)
Your services page is where people decide whether you’re right for them.
It should clearly explain:
What you offer
Who it’s for
What problem it solves
What happens next
You can choose:
One main services page, or
Individual pages for each service (useful for SEO)
Clarity beats clever wording every time.
3. About page (essential)
People don’t just buy services, they buy people.
Your About page builds trust by:
Showing the human behind the business
Explaining why you do what you do
Reassuring visitors they’re in safe hands
It doesn’t need your life story, just warmth, honesty, and confidence.
4. Contact page (essential)
This one sounds obvious, but it’s often overlooked.
Your contact page should:
Be easy to find
Offer clear ways to get in touch
Reassure people about what happens next
Checklist:
Simple contact form
Email address
Clear call to action
Friendly wording
Remove friction. Make it easy to say hello.
5. Privacy Policy & legal pages (essential in the UK)
If your website collects any data (contact forms, analytics, cookies), you need a Privacy Policy.
Depending on your setup, you may also need:
Cookie policy
Terms & conditions
These pages build trust and keep you compliant.
6. FAQs page (highly recommended)
An FAQ page:
Saves you time answering repeat questions
Builds confidence
Helps with SEO
Include questions like:
How do I get started?
How much does it cost?
What areas do you work in?
What happens after I enquire?
Think of it as pre-emptive reassurance.
Optional pages you can add later
These are useful — but not essential at launch.
Blog
Great for:
SEO
Answering client questions
Showing expertise
You can start this once the core site is live.
Testimonials / Reviews
If you have them — brilliant. If not, add them later. Don’t let this delay your launch.
Portfolio / Case studies
Perfect for creatives and service-based businesses, but not mandatory on day one.
Pages most small businesses don’t need (yet)
Multiple About pages
Long mission statements
Overly detailed process pages
Separate pages for tiny service variations
These often add clutter and confusion rather than value.
Keep it simple, then grow
Your website doesn’t need to be “finished” forever.
It just needs to be:
Clear
Trustworthy
Easy to use
Easy to build on
A small, well-structured website will always outperform a large, confusing one.
How Brook Digital can help
At Brook Digital, I help small businesses build clear, intentional websites with only the pages they actually need — no fluff, no overwhelm.
If you’re unsure whether your current website is doing too much (or not enough), I’d be happy to help.
Comments